IT Industry Looks Beyond Traditional Destinations

Indian IT service providers are expanding their footprint in specialist locations, instead of focusing just on English-speaking countries, particularly the United States, according to the National Association of Software and Service Companies.

"An interesting industry trend that has been noticed in the recent years is the expansion of the Indian IT industry’s presence from beyond traditional destinations. The industry’s focus is no longer on English-speaking countries alone, and a key strategy for Indian IT majors has been to harness local talent to tap domestic markets and de-risk the revenue model by reducing their dependence on one geographical region," it said on Monday.

Indian IT companies have been setting up centres in China for engineering and design; South Africa for insurance, and near-shore locations like eastern Europe and Mexico. "Apart from companies in the US, organisations from Europe, South East Asia, Australia, Japan, Hong Kong and New Zealand are also reaching out for Indian software expertise, supported by the conducive policy environment and incentives for software exports offered by India," it said. Keeping with this trend, the IT industry’s lobby group said that "Nasscom 2006: India Leadership Forum", to be held in Mumbai from February 15-17 will play host to a number of country delegations and representatives with both emerging and established IT industries. Ms Sangeeta Gupta of Nasscom said, "This year’s summit has attracted participation from a lot more countries

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